Cherry Eromosele
Cherry Eromosele is currently the Executive Vice President & Group Chief Marketing and Communications Officer at Interswitch Group. In this capacity, her remit includes providing leadership and oversight for all marketing and communications disciplines across Interswitch’s Africa operations, where Interswitch possesses extensive footprints, as well as emerging expansion markets.
An award-winning marketing professional with cross-sectoral experience, her revolutionary approach to marketing has transformed its practice in the Nigerian fintech space, earning her recognition as one of the Global Top 100 B2B Marketing Leaders in Technology for two consecutive years – 2021 and 2022.
In leading Interswitch Group’s Marketing & Communications function, Cherry is a member of the senior leadership team of the Interswitch Group, working closely with a motivated and engaged senior leadership team and bringing to bear a creative vision, understanding of company values, and business leadership skills to ensure brand differentiation/equity, market leadership and return on marketing investment.
She is a dynamic and performance-driven professional with over 25 years of versatile, multi-industry functional and leadership experience. She has distinguished herself professionally with a proven track record of success in product and marketing innovation, with deep experience spanning FMCG (alcoholic beverages), telecommunications, fast-moving consumer healthcare, and most recently fintech/e-payments across key African markets.
She holds a bachelor’s degree in Biological Sciences Education from the University of Benin and has attended executive functional, leadership and management programmes at Cranfield School of Management, Columbia Business School, Wharton Business School, Kellogg Business School (Northwestern University), as well as the Oxford Fintech Programme at Said Business School.
She has demonstrated a consistent ability to deliver exceptional results when crossing into new terrains and is reputed as having contributed significantly to shaping the practice of marketing across sectors such as FMCG, Telecoms and Fintech in Nigeria. She was recognised in 2015 as Marketing Personality of the Year in Nigeria by Marketing Edge and more recently, as one of the top 50 Marketing Professionals in West Africa at the 7th edition of the annual Marketing World Awards in Accra, Ghana (2019). In 2020, she was also awarded the Most Outstanding Marketing Professional of the Year award (Financial Technology Category) at the Women in Marketing & Communications Conference/Awards (WIMCA).
Cherry is deeply passionate about individual social responsibility as a means of making an impact on one’s immediate and expanded communities. She is extensively involved in mentoring and finding ways to give back through charitable causes. Cherry is particularly enthused about female empowerment and girl child development and advocacy. She was also recently recognised as one of the #100 Most Inspiring Women in Nigeria by ‘Leading Ladies Africa’, a compendium honouring phenomenal Nigerian women (both home and abroad) making a difference and bringing value to their respective spheres of influence and to the wider world. For two successive years, she has been named one of the 100 Global B2B Marketing Leaders, one of only three such professionals recognised from the African continent.